Some skin care ingredients just get all the credit, accolades, praises and the media attention! Most of you are familiar with Hyaluronic Acid, Vitamin C, Retinol, Ceramides, Glycolic Acid etc....but, when we say "Niacinamide" we get quizzical stares as people repeat back "Nia-what?" Let's delve into why we absolutely love this Unsung Hero of the skin care world....